About Kose
DNA - Sparkles for the Stars

About DNA

DNA JEWELS was the brain child of Mr. Anup Shah a Qualified Gemmologist and Diamond Grader from G.I.I. (Gemmological Institute of India).

Anup Shah started DNA Jewels in 2001 as a Luxury Silver Jewellery brand from the house of D. K. Jewellers. D.K. jewellers are manufacturers and exporters of Diamond Jewellery since 1980 specialising in 18Kt Gold Studded jewellery supplying mainly to Europe and United States. They entered the retail market in the year 1999.

Anup was a visionary. Within a few months he realized that there was a huge gap between the Real Diamond Jewellery and the Imitation Jewellery that was being manufactured at the time.

According to him, the general mindset seemed to be shifting. The common folk who believed that nothing could convince them to wear imitation jewellery, sought out options to ease their burning pockets. Anup understood and fulfilled their demands. He created a line of affordable jewellery by specializing and creating beautifully handcrafted masterpieces in 22kt SILVER using Best Quality AMERICAN DIAMONDS AND SEMI PRECIOUS STONES. Today, he has established his own firm – DNA Jewels, which is one of "THE LEADING SILVER JEWELLERY" Brand in India.

Target Audience:

 People who are used to wearing real diamond jewellery and who would want to wear something that looks like an exact replica of the real diamond jewellery but who do not want the risk of travelling with the expensive real diamond jewellery thus making it very affordable.

“We have an esteemed clientele which includes honoured Celebrities and Industrialists, Builders and Housewives alike. Be it a wedding, an engagement or an anniversary, DNA Jewels has an exquisite design for every occasion” claims Mr. Shah.


 We can create one of a kind masterpieces catering to your specific needs keeping in mind your individual taste and budget. We can match the jewellery to your trousseau so that each piece looks as if it was custom designed for you. You are welcome to visit our store with prior appointment.

"See it to believe it"